The Stage - Why hiring a PR can be a great weapon in your publicity armory, Oct 2015
Why hiring a PR can be a great weapon in your publicity armoury
The Stage, October 16, 2015
"Award-winning playwright and producer Ade Solanke of Spora Stories had a definite goal in bringing Sophia A Jackson’s Afridiziak PR company on-board when launching her first show Pandora’s Box in 2012. “For the younger generation I knew online was crucial. But my social media skills were zilch – I’d only joined Facebook to help spread word about my show. And I’d never tweeted in my life.
She, on the other hand, was an expert at it. I’d send her info and it was instantly up online, on my feeds, her feeds – and she’d show initiative and post everywhere else relevant too. It was dazzling. As a journalist, she understands the importance of angles and how to pitch a story, even in a tweet. ~ Read feature by John Byrne